Program Description
A partnership between HWTF and Blue Cross and Blue Shield of North Carolina (BCBSNC) was announced in April 2004. Together, the organizations would conduct a statewide campaign called Fit Together, designed to raise awareness of the dangers of unhealthy weight. BCBSNC committed $3 million over three years to this partnership. A workplace wellness campaign was also launched in 2006.
Key Accomplishments (outcomes to date)
Although the partnership expired in April 2007, HWTFC continues to maintain the partnership’s Web site, www.FitTogetherNC.org, which helps individuals, families and communities with the tools they need to promote healthy lifestyles in their communities.
In 2009, HWTFC will launch a new media campaign to address individual behaviors related to obesity. HWTFC also plans to launch a second campaign, which will utilize grassroots resources, to promote workplace wellness among small businesses.